Jisha Surya
Thiruvananthapuram: How about flaunting a T Shirt printed ‘kuzhappam aayinna tonnunne’(I think it is all messed up) while admitting that you have done something wrong or ‘Illa sir njangal innale illa sir’ (No sir, we were not there yesterday) before your boss? Fans of Malayaleegraphy, a facebook page which experiment on Malayalam calligraphy, can soon buy such T Shirts.
Hiran Venugopal, chief technical officer, and Orion C Jose, art director, of ad firm Salt Mango Tree, who are behind Malayaleegraphy aka Magra, have decided to launch Magra T shirts with imprints of popular dialogues and one-liners in varieties of calligraphy. The Magra team is planning to launch T shirts by the end of May. However, for Magra, it is just another hobby as the Malayaleegraphy. “We are still at the planning stage. We are yet to decide on pricing and other details,” said Hiran.
In line with Malayaleegraphy, popular movie dialogues will be the major attraction of T shirts. “When we first began calligraphy experiments, we used dialogues from Padmarajan’s ‘Lola’. But when use used Salim Kumar’s dialogues ‘avanmarku change venamatre’ from the film ‘Chathikkatha chandu’, it became an instant hit. So, we will continue using popular movie dialogues for T shirts too. We will also add popular contents and haiku poems of popular bloggers,” said Hiran. Magra team has plans to introduce posters and bookmarks in Malayleegraphy format.
Launched in March 19, Malayleegraphy became viral among Malayali facebook users with the right mix of pun and popular dialogues. Malayaleegraphy has more than 14100 likes now.
Hiran, an active member of Swantra Malayalam Computing, with his interest in experimenting with Malayalam fonts, Orion, who is keen in calligraphy experiments, have created more than 50 designs in Magra. They Magra has also inspired a number of similar activities in social networking sites such as twitter and facebook.
Thiruvananthapuram: How about flaunting a T Shirt printed ‘kuzhappam aayinna tonnunne’(I think it is all messed up) while admitting that you have done something wrong or ‘Illa sir njangal innale illa sir’ (No sir, we were not there yesterday) before your boss? Fans of Malayaleegraphy, a facebook page which experiment on Malayalam calligraphy, can soon buy such T Shirts.
Hiran Venugopal, chief technical officer, and Orion C Jose, art director, of ad firm Salt Mango Tree, who are behind Malayaleegraphy aka Magra, have decided to launch Magra T shirts with imprints of popular dialogues and one-liners in varieties of calligraphy. The Magra team is planning to launch T shirts by the end of May. However, for Magra, it is just another hobby as the Malayaleegraphy. “We are still at the planning stage. We are yet to decide on pricing and other details,” said Hiran.
In line with Malayaleegraphy, popular movie dialogues will be the major attraction of T shirts. “When we first began calligraphy experiments, we used dialogues from Padmarajan’s ‘Lola’. But when use used Salim Kumar’s dialogues ‘avanmarku change venamatre’ from the film ‘Chathikkatha chandu’, it became an instant hit. So, we will continue using popular movie dialogues for T shirts too. We will also add popular contents and haiku poems of popular bloggers,” said Hiran. Magra team has plans to introduce posters and bookmarks in Malayleegraphy format.
Launched in March 19, Malayleegraphy became viral among Malayali facebook users with the right mix of pun and popular dialogues. Malayaleegraphy has more than 14100 likes now.
Hiran, an active member of Swantra Malayalam Computing, with his interest in experimenting with Malayalam fonts, Orion, who is keen in calligraphy experiments, have created more than 50 designs in Magra. They Magra has also inspired a number of similar activities in social networking sites such as twitter and facebook.